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The Larsen Pomada Literary Agency

HELPING WRITERS LAUNCH CAREERS SINCE 1972
Northern California's Oldest Literary Agency
AAR members

Michael Larsen and Elizabeth Pomada worked for six New York publishers before moving to San Francisco. Elizabeth worked at David McKay, Holt Reinhart and Winston, and the Dial Press. Michael worked at William Morrow, Bantam Books, and Pyramid, which was absorbed into Berkley Books. 

They started Michael Larsen-Elizabeth Pomada Literary Agents in San Francisco in 1972, and represent adult, book-length fiction and nonfiction. They are members of the Association of Author's Representatives, and they have sold hundreds of books to more than a hundred publishers. Laurie McLean joined the agency in 2005, and she specializes in genre fiction and children's middle grade and young adult books. The best of their job is finding promising new writers who are writing books that will interest New York publishers. Their client list over the past 34 years has included bestselling authors such as: 

  • Cherie Carter-Scott, If Life is a Game, These are the rules, a #1 New York Times bestseller
  • Dan Millman, The Way of the Peaceful Warrior, the film version of which was recently released as The Peaceful Warrior 
  • Cynthia Freeman, A World Full of Strangers 
  • Karen Lustgarten, The Complete Guide to Disco Dancing 
  • Katherine Kerr, author of the thirteen-volume Deverry series, who has been called Tolkein's heir 

They also represent Jay Conrad Levinson, author and co-author of the Guerrilla Marketing series which now numbers more than 25 books. 

Between them, Mike and Elizabeth have written or coauthored fourteen books. Michael is the author of the third edition of How to Write a Book Proposal, which has sold more than 100,000 copies. He is also the author of the third edition of How to Get a Literary Agent. With Jay Conrad Levinson and Rick Frishman, President of Planned Television Arts, Mike coauthored Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work. With Hal Zina Bennett, he coauthored How to Write with a Collaborator

Mike and Elizabeth coauthored the six books in the Painted Ladies series. Publishers Weekly chose the second book in the series, Daughters of Painted Ladies, as one of the best books of the year. Elizabeth is the author of the ninth, 30th-anniversary edition of Places to Go with Children in Northern California. For more information, please visit PaintedLadies.com

Elizabeth, Michael, and Laurie must find new writers to stay in business, so they welcome the chance to answer your questions and give you feedback on your ideas and your work. You will find helpful information elsewhere on this site. Elizabeth and Mike are cofounders of the San Francisco Writers Conference, ongoing annually since 2004. Information on the upcoming conference, including dates and participants, can be found at the San Francisco Writers Conference website, SFWriters.org

The conference will have breakout sessions on adult fiction and nonfiction, YA and children's books, poetry, and screenwriting. Attendees will have the chance to pitch their books, one on one, to a room full of agents. They will also have the chance to pitch their books to editors and to get feedback on their work. 

Elizabeth and Mike long to have enough time to read books between covers without the phone or doorbell ringing. But for a literary agent, enough time is an oxymoron. 

The agency is located at 1029 Jones Street, between Pine and California, in San Francisco, California, 94109. The phone number is 415-673-0939. The hours of business are from 10:00 a.m. to 5:00 p.m. Monday through Friday (California time). In-person meetings are by appointment only. For further information please visit Larsen-Pomada.com.