Tapping into Young Adult trends--vampires and the push towards interactivity--novelists Laura Moser and Lauren Mechling have launched a YA serial on Slate.com with a parallel online world where their characters update their Facebook pages, tweet, and post videos on YouTube. The story, which went live today at http://www.slate.com/mydarklyng, and marks the first YA serial Slate has ever run, will unfold in 11 three-chapter segments posted every Friday through August.
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Leigh Anne Lindsey said on Monday, June 07, 2010:
This is where mainstream publishing is headed - online/downloads - such a variety of ways to reach your readers. Yay Laurie!