Wall Street analysts are revising estimates of Kindle sales following the launch of the iPad, which sold more than 450,000 units in less than a week, according to BusinessWeek magazine.
One analyst has cut Kindle sales estimates for this year to a range of 2.5 million–3 million from 3.6 million. Another has cut his 2010 Kindle sales forecast to 3.45 million from 3.85 million.
Goldman Sachs is estimating that e-book sales will more than quadruple by 2015, to $3.19 billion, and that Amazon's share will fall to 28% in 2015 from 50% this year. At the same time, Apple's share of the market should triple, to 33%, in 2015.
Analysts generally estimate that Amazon has sold between 2 million and 3 million Kindles since the e-reader was introduced in 2007.
In related e-reader news: Best Buy will sell Barnes & Noble's Nook e-reader in its 1,070 stores and online, beginning April 18. The devices will be featured in in-store displays, too. In addition, Best Buy has made B&N "a preferred e-bookstore solution." The retailer will feature the free B&N eReader on some PCs, netbooks, tablets and smartphones.
Let the fun roll on! It's all good news for authors, publishers and readers.
Loving those e-book sales projections!
Comments
Linda said on Tuesday, April 13, 2010:
I still want the Nook, BG. And I'm sure B&N would appreciate my buying one so I don't drool on their display.
Lindsay said on Tuesday, April 13, 2010:
I'm still waiting for the e-reader I can take in the bathtub without worrying about electrocuting myself. Since that's my main reading place, I may be sticking with paper books for a while. ;)
Great to finally see some good options for ebooks though (I can't imagine sitting at the computer to read novels)!
Gilda said on Monday, May 31, 2010:
I'm reading this on an iPad, where I also write and edit my own manuscript. However, I had to laugh at the bathtub comment here, so true! And, you can't pass an ebook to a friend. I thought I would love my iPad on the plane, but hated that I couldn't have it on during takeoff or landing. Luckily, I had a paperback with me, too!