This is part one of an excellent interview about how to build reader communities online with an expert in the field.
"Books are social creations. They are borrowed, shared, recommended, and discussed in the physical world every day. Publishers send authors out to book signings, interviews, and speaking engagements in the hopes of bringing together like-minded book fans to ignite discussion and spark a hopefully-lively word-of-mouth campaign. The goal of marketing books online is no different. Social media platforms and new content recommendation tools not only make these digital communities possible, but they also increase the speed and range of the word-of-mouth campaigns ten-thousand times over."
--Jesse McDougall, owner of Catalyst Webworks, in an interview conducted by Charlotte Abott in Follow the Reader
Comments
Tommy Brandon said on Friday, April 02, 2010:
When I was a kid I raised some eyebrows by being twelve years old and quoting Solzhenitsyn in an essay I wasn't even asked to write. He claimed art and literature overcome mans characteristic weakness of learning only by his own experience, so that the experiences of others pass him by. Art and literature carry from one man to another all his life long experiences, bringing with them their colors burdens and flavors. I am not sure e, hardback, softback or even ‘on yer back’ will ever matter. Literature will prevail.