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Agent Savant Inc.

After 25 years in publicity and marketing I thought I had left it all behind me. I became a literary agent six years ago and did not look back. Then digital publishing rocked the ivory towers of traditional publishing like a hurricane. My dormant antennae woke up and I saw the perfect storm descend.  Social media, Web 2.0, 24/7 access, broad reach and narrow niches, eBooks, eReaders and digital economies in pitching, publishing and promoting your writing—but who could inform authors about marketing themselves in this totally new and strange world?

So I decided to add digital marketing consulting to my list of competencies. It’s a perfect fit with all the other book-related jobs I do.  Literary agent.  Dean of the non-profit San Francisco Writers University.  eBook novelist.  San Francisco Writers Conference management team member.

Agent Savant Inc. is LIVE and I am having a blast working with authors to create their author brand, then develop a digital marketing plan to help them promote that brand online via social media, blogs, websites and more.

A digital marketing plan from me would include the following deliverables:

* Initial Strategy Session

  • Via phone, Skype or in-person
  • Follow up: I read some of your work

* Author Brand Development & Refinement

* Instructions for Preparing to Post Your Manuscript

  • Formatting
  • Selection of eBook sites 
  • Considerations for P.O.D. copies 
  • Options for creating cover art 
  • How to secure cover and inside blurbs 
  • How to get endorsements 
  • Options for posting the book (you have to post it so you get royalties directly)

* A List of Author Marketing Tactics 

  • Business Cards
  • Bookmarks 
  • Postcards 
  • Press Release 
  • Video Book trailers 
  • Book reviews (online and offline) 
  • Guest Blogs (reciprocal) 
  • Blog comments on other blogs 
  • Your own blog and website 
  • Use of social media (Twitter, Facebook, YouTube, etc.) 
  • Goodreads
  • HARO 
  • Amazon

Once I give you the plan, you go out and start implementing.  And I’ll do all this for $500.  No royalties.  No percentages of sales.  The entire process takes less than a month and then you’re ready to roll out a comprehensive and specific online marketing blitzkrieg.

I hope this will appeal to motivated self-published authors, eBook authors, traditional authors who want to make their backlist available online, authors who want to experiment with new styles and genres, short fiction authors, and other types of writers who see value in having a professionally prepared online marketing plan to augment their book sales efforts.

If you are interested in an Agent Savant digital marketing plan or have further questions, please send me an email:

Laurie (at) agentsavant (dot) com

-Laurie